“I’m grateful to those who didn’t hire me,” said Anna Timonina, owner of the “DESEYENER” brand.
There is no doubt that when it comes to entrepreneurial success stories, Anna Timonina is a name that deserves recognition. Born and raised in a small town in Russia called Penza, Anna arrived in New York City in 2013 with a degree in interior design and an eye for aesthetics. She searched for a job in her field but quickly realized that her ambitions extended beyond just interior design. Rather than try to change the minds of clients, she decided to change career paths.
Always eager to make a difference in people’s lives, Anna explored the beauty industry. She took a 360-degree turn and transitioned her career to become an eyelash extension and permanent makeup artist.
This was a bold move that required a lot of hard work and dedication, but it paid off in the end.
It all started with a tiny room on 27th Street and 7th Avenue, where Anna Timonina rented the room. She would go to her first clients’ apartments and offering a completely new and unique 2D eyelash extension technique for just $40. However, service was so unique and word of mouth create magic for Anna’s skill set. People began talking about her work and soon women was lime up for her skills because they feel transformed by her extensions and permanent make up. They became more confident, ready to conquer the world.
The demand for Anna’s services grew, and soon she opened her own studio in heart of New York- Time square. Among her clients were celebrities, including several “Good Morning America” hosts, and the cost of a set increased by 15 times.
Anna then expanded her business by adding a new service to her price list. She quickly became a famost artist, and her “lash empire” grow fast. But then COVID-19 hit, and the planet went into quarantine.
“These were difficult times. Everything we earned before COVID went to rent for a stydeo studio, which was closed for almost 5 month” Timonina admits. In search of some way out, the young woman went to Arizona, where she began developing proprietary training programs and giving master classes.
Without this problem, we will never have a success story. Anna is not just a service provider now, she has her successful academy and is also a manufacturer of specialized products for professionals. Her stylish pink boxes containing individual materials and tools are as recognizable as Tiffany’s famous turquoise. Her products fly all over the world, and Anna’s factories are located in four countries: Pakistan, Vietnam, China, and Korea.
Anna dreams of expanding the beauty industry in the United States, and changing and raising beauty standards worldwide, as well as helping women achieve financial independence. In addition to providing products for professionals, Anna teaches at her own Academy for permanent makeup and eyelashes. She plans to return to New York with new ideas and amazing surprises, and we can’t wait to see what she has in mind for us.
Anna Timonina’s story is a true inspiration. She turned her passion into an incredible career thanks to her talent, determination, and hard work. Her rise to the top of the beauty industry is proof that anything is possible if you believe in yourself and work hard towards your dreams.