Stepping into the beauty industry with confidence and a commitment to innovation and social responsibility, Romina Gingașu is making her mark with Romina’s, her Made in Italy brand, alongside a women’s empowerment campaign called ‘Mark Your Way.’ Born in Romania and now based in Maranello, Italy—a city where passion meets innovation—she has created a brand that blends excellence with exclusivity. Beyond her passion for beauty, Romina is renowned for her philanthropic work through the Red Women Foundation, an initiative dedicated to empowering girls and women while addressing social challenges across Europe.
Romina’s new beauty line is not just another addition to the crowded cosmetic space—it represents a new vision designed exclusively for the online market, with one exclusive color range product launched per year. Through Romina’s Red, the first collection dropped on March 3rd, 2025, the brand aims to set a new standard in beauty.
”Recognizing the demand for premium, results-oriented products that serve all skin tones and types without compromising ethical values, we set out to make a difference,” Romina explains. “Our mission extends beyond makeup and skincare—it’s about inspiring women to embrace their uniqueness. With our red products, we encourage them to wear the red lipstick with confidence—not just for special occasions, but also in professional environments such as the office, conferences, meetings, or any moment where they can ‘Mark Their Way.’
Beyond Beauty: A Mission-Driven Campaign and Redefining the Red Lipstick
A symbol of confidence, boldness, and self-expression, red lipstick has long held a powerful place in beauty culture. Romina’s Red embraces this iconic staple, offering a shade that complements all skin tones while making a statement.
“Red lipstick is more than just a color—it’s a declaration,” Romina shares. “It represents strength, individuality, and empowerment, aligning perfectly with our brand’s mission.”
By incorporating this timeless beauty essential to the collection, the brand reaffirms its dedication to confidence and bold femininity. The first products drop featured empowering product names such as ‘Liquid Courage’ Lip Lacquer, ‘Limit Setter’ Lip Liner, ‘Dare to Flush’ Blush Stick, and the Icon of the collection, ‘Trouble Lips’ Matte Lipstick. The second release, coming in June, will introduce a makeup palette with new red and black shades called ‘Confidence’, an Eye Liner Pencil named ‘Fearless Eyes’, and a travel-size (100ml) Micellar Water infused with Hyaluronic Acid and rose water as part of Romina’s Beauty. All these items can be included in the ‘ALL IN’ Beauty Bag, available on the Rominas.com website.
”I support women entrepreneurs in my country and choose to work with local clothing brands from Bucharest, something I will always promote in my campaigns. For Romina’s Red, I selected Seen by Cristina Săvulescu and VOL Vestiarie d’un Oiseau Libre by Bianca Taban. I carefully choose clothing to reflect my brand’s vision. Pairing red lipstick with a classic office shirt was, for me, one of the most powerful statements a woman can make. Then, when I combined red lipstick with jeans jacket, I realized it was still a fresh and exciting concept to introduce to the market.” Romina’s Founder explained.
”The market may be oversaturated with cosmetics, but in my vision, there is always room for creativity.” – ROMINA GINGAȘU,Romina’s Founder